Given the fact that there are probably hundreds, if not thousands of real estate agents in any given area, standing out from the crowd and generating quality, qualified leads can a challenge.
With all the competition, and marketing techniques ever evolving, how can you make an impression on the market and find quality leads that will actually convert, rather than just a list full of tire-kickers?
We’ve put together some of the best lead generation tips for you to try:
Create a Blog About Your Neighbourhood
What’s the first thing you do when you’re planning a move? You head straight to Google to get the lowdown on your potential new neighbourhood.
That’s exactly what your potential leads are doing. Capitalize on their searches by creating an info-packed website with everything they could want to know about your target area, as well as some juicy tips on buying and selling houses.
The easiest way to do this, by far, is to start a blog, which is easy to keep updated, and much more informal than a regular website. Post regularly with guides on the best restaurants and shops, information about the local schools and everything else a potential homeowner could want to know. Other potential topics include home maintenance tips, staging for open houses or how to increase curb appeal.
By becoming an authority on both the neighbourhood, as well as buying and selling houses, people will automatically think of you when they’re getting ready to sell or buy.
Pro tip: Not every visitor to your site needs to be a lead. As long as you’re building authority, your website is working.
Start a Monthly Email Newsletter
No lead generation campaign would be complete without some form of drip marketing or lead nurturing campaign. Too many real estate professionals bombard their leads with too much information, or scare them off by pushing for a sale before their prospect is ready. By setting up a monthly newsletter, you can keep your prospects updated without seeming too pushy, and stay at the forefront of their mind.
Your newsletter can include similar content to your blog – videos and news of the community, previews of new homes on the market or other tidbits of information.
Make sure you use a good service provider that give you the open and click rates of your mails, so that you can learn what does and doesn’t work.
If you’re looking to get more advanced, you can create different versions of your newsletter for different categories of leads, or buyer personas – big houses for family buyers, starter homes for first-time buyers or small homes for those looking to downsize.
Make Use of Facebook Advertising
No matter your personal thoughts on social media, there is no denying that Facebook is the perfect place for marketers. 72.4% of the population* uses Facebook, and their advertising platform allows you target your ads in ways no other platform allows. You can focus your ads on people in a certain city, of a certain age or even people who have just gotten married or just had a baby.
Use this to your advantage and keep your ear to the ground. If you hear that a business is moving to your city, or moving out of it, create some targeted Facebook ads to ensure that the leads you’re getting actually have some intent.
Use GoPinLeads to Find Hundreds of Local Leads, Pretty Much Instantly
If you want to take all the work out of lead generation, you could make use of GoPinLeads. The best local leads finder, just enter your keywords and the area you want to search, and in under a minute, you’ll have a comprehensive list of leads – including phone numbers, email addresses, and social media profiles.
After that, all you have to do is reach out and put your best foot forward.
Remember, good lead generation strategies mean building relationships that start well before the first handshake and continue long after the meeting is over.